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What makes an artrepreneur? An exploratory study of artrepreneurial passion, personality and artistry


Hofmann, R and Coate, B and Chuah, S-H and Arenius, P, What makes an artrepreneur? An exploratory study of artrepreneurial passion, personality and artistry, Journal of Cultural Economics, 45 pp. 557-576. ISSN 0885-2545 (2021) [Refereed Article]

Copyright Statement

The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021

DOI: doi:10.1007/s10824-021-09413-8


We present an exploratory study to examine the antecedents of artrepreneurship, the decision of artists to commercialise the fruits of their practice. We hypothesise and test the influence of three key drivers using a questionnaire-based study with 93 practicing artists. While a number of factors from individual difference psychology are significant explanators, objective characteristics associated with several aspects of artistic practice (such as career stage, income, recognition and time intensity) provide little evidence to explain what makes an artist become an artrepreneur. We also measure the concept of artrepreneurial passion adapted from the business entrepreneurship literature but find no evidence that this drives artrepreneurship. Overall the results, while tentative based on a modest sample size, support a disconnect between artistic identity and business venturing as suggested in previous work. Instead, individual di↵erence characteristics associated more generally with business entrepreneurship seem to make the artrepreneur.

Item Details

Item Type:Refereed Article
Keywords:artists, entrepreneurship, artrepreneur, personality, passion
Research Division:Economics
Research Group:Applied economics
Research Field:Applied economics not elsewhere classified
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Micro labour market issues
UTAS Author:Chuah, S-H (Professor Swee-Hoon Chuah)
ID Code:144208
Year Published:2021
Deposited By:Economics and Finance
Deposited On:2021-04-28
Last Modified:2021-12-15
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