Baker, J and Kearney, T and Laud, G and Holmlund, M, Engaging users in the sharing economy: Individual and collective psychological ownership as antecedents to actor engagement, Journal of Service Management ISSN 1757-5818 (2021) [Refereed Article]
Copyright © 2021, Emerald Publishing Limited
Purpose: This conceptual study explicates the dynamic, interlinked relationship between two of the most popular theories in marketing today – psychological ownership (PO) and engagement. The study is set in the sharing economy (SE), where platform business success depends on high levels of engagement by users – both individuals and collectives. The study argues individual PO acts as the antecedent to engagement within a dyad of brand and user, and collective PO as the antecedent to collective engagement by communities of users.
Design/methodology/approach: This conceptual study synthesizes PO theory and engagement theory to produce a PO-Engagement Framework. We adopt a dual-level perspective encompassing individual- and group-level phenomena in the SE and employ examples from practice to illustrate our arguments.
Findings: PO acts as the antecedent to the positively valenced disposition and engagement activities of actors in the SE. Individual PO manifests as engagement within a dyad of brand and user. Outcomes include brand love and contributions to brand reputation and service offerings. Collective PO manifests as engagement within a community or collective. Outcomes include community-oriented peer-to-peer sharing for the benefit of others.
Originality/value: This study offers a dynamic framework of PO and engagement in the SE, the PO-Engagement Framework. We contribute to PO and engagement literatures in marketing by illustrating how a platform user’s attachment to targets in the SE motivates emergence of PO, and how different types of engagement manifest from different types of PO.
|Item Type:||Refereed Article|
|Keywords:||sharing economy, individual psychological ownership, collective psychological ownership, actor engagement, collective engagement, customer engagement|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Field:||Service marketing|
|Objective Division:||Expanding Knowledge|
|Objective Group:||Expanding knowledge|
|Objective Field:||Expanding knowledge in psychology|
|UTAS Author:||Laud, G (Dr Gauri Laud)|
|Web of Science® Times Cited:||8|
|Downloads:||9 View Download Statistics|
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