Represent a pattern for extract and prioritize core competence and factors of competitive advantage using multi-criteria decision methods

Core capabilities and competencies are considered as competitive advantage factors that should be identified and utilized. To this end, current research aims to presents extraction pattern and prioritize core competencies and competitive advantage factors by using multi criteria decision methods, through case study of Foolad technique Co in 1391. Then, a new model had represented for first time and named" competitive advantage diamond" to describe a way to identifying, ranking and improving the competitive advantage factors in organization.

In current research, by selecting 90 capabilities and competencies among core assets in Esfahan Foolad Technique Co, components are entered into the first questionnaire for identifying core competencies and are scored by managers and supervisors through two indicators: relative power in organization and strategic importance by using Saati spectrum. The capabilities which are assigned higher than score 5 in all two indicators, considered as 42 extracted components called “core competency” and form second questionnaire’s entries to identify and extracting competitive advantage. These 42 components are measured and scored by five indicators: sustainability, controllability, Non-copy and irreplaceable, according to Saati spectrum via 45 members of experts. Then the indicators which have higher than score5 in all 5 indicators, are extracted as” competitive advantage factors”. Weight among 5-fold indicators of second questionnaire is computed by numeral mean of 10 experts’ opinion, 12 competitive advantage factors of Foolad technique Co. are ranked via simple weighting mean method, TOPSIS and adaptive method.

Final results are computed by compiling total rank and Capland method: customer relation management and creativity and ideal designing, high level of emotional power in organization, high technology and R&D activity, strategic thinking, fast response to environment, identifying competitors and numbers of experts, continuous quality control, flexibility and attract/maintain costumer, and competency-based training are ranked 1to8, respectively. Finally, a new model represent for first time and named" competitive advantage diamond" to describe a way to identifying, ranking and improving the competitive advantage factors in organization.