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Placing wine in post-colonial agrifood worlds

Citation

Warman, R and Lewis, G, Placing wine in post-colonial agrifood worlds, Agri-food XXVI: Re-territorialisation unleashed, 1-5 December 2019, Christchurch, New Zealand (2019) [Conference Extract]

Abstract

We present recently published work exploring contention and confusion over terroir and provenance in the premium wine industry in Australia. Place and authenticity are key attributes of the wine place experience and are critical to premium wine markets. Our work provides a conceptual framework for understanding the wine place experience across the value chain. It proposes the use of evidence-based storytelling to enhance the wine consumer experience and add value to biophysical wine research. While this research was focused on supporting wine industry and wine researchers, in the context of the challenge to ‘unsettle food politics in Australasia’, for this presentation, we seek to extend this work into speculative terrain. We take the opportunity to map these wine place dimensions onto colonisation and its unresolved legacies of ruptured place connections. The wine world’s ongoing struggles to resolve questions of place, connection and authenticity between ‘old world’ origins and ‘new world’ replications have clear alignments with the challenges of postcolonial agri-foodscapes. This presentation seeks to outline how the place contradictions across wine agri-foodscapes, business and culture can be subject to post-colonial critique and reflection. This has potential to deepen wine place understanding and contribute to post-colonial justice.

Item Details

Item Type:Conference Extract
Keywords:wine, agrifood, post-colonia, value
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Agriculture, land and farm management
Research Field:Agriculture, land and farm management not elsewhere classified
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:Communication not elsewhere classified
UTAS Author:Warman, R (Dr Russell Warman)
UTAS Author:Lewis, G (Dr Gemma Lewis)
ID Code:141915
Year Published:2019
Deposited By:Management
Deposited On:2020-12-02
Last Modified:2022-01-25
Downloads:0

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