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The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups


Hardy, A and Dolnicar, S and Vorobjovas-Pinta, O, The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups, Tourism Management Perspectives, 37 Article 100760. ISSN 2211-9736 (2021) [Refereed Article]

Copyright Statement

Copyright 2020 Elsevier Ltd.

DOI: doi:10.1016/j.tmp.2020.100760


Some Airbnb host communities display the characteristics of neo-tribes. The neo-tribe literature offers rich insights into the life of a neo-tribe, but their formation and ongoing functioning remain underresearched. This paper investigates these issues using a netnographic approach that explored the formation and practices of a Tasmanian Airbnb Host Forum. The results reveal the reason for its formation and the functions of the neo-tribe, particularly as a support mechanism for hosts and defiance against perceived marginalisation by the tourism industry that has refused to embrace hosts; residents who viewed hosts as traitors; the government who regulates their entrepreneurial activities; and the media who vilified them. This study contributes to theory by developing knowledge on the stages of neo-tribal formation, and the influence that these stages have upon the ongoing function of the tribe.

Item Details

Item Type:Refereed Article
Keywords:neo-tribes, host, Airbnb, peer-to-peer accommodation networks, defiance
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Vorobjovas-Pinta, O (Dr Oscar Vorobjovas-Pinta)
ID Code:141557
Year Published:2021 (online first 2020)
Web of Science® Times Cited:7
Deposited By:Office of the School of Social Sciences
Deposited On:2020-10-28
Last Modified:2022-02-26

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