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An investigation of the determinants of profitability in a short‐stay accommodation market
Citation
Marsden, A and Sibly, H, An investigation of the determinants of profitability in a short‐stay accommodation market, Australian Economic Review pp. 1-15. ISSN 0004-9018 (2020) [Refereed Article]
Copyright Statement
Copyright 2020 The University of Melbourne, Melbourne Institute: Applied Economic & Social Research, Faculty of Business and Economics
DOI: doi:10.1111/1467-8462.12395
Abstract
This paper examines the determinants of the
profitability of short‐stay accommodation
providers in Tasmania, utilising a survey
conducted from July 2007 to June 2008. The
survey provides insight into a time when some
firms had adopted the 'new' information
technologies to make sales while others
continued with traditional methods. We find
the use of online sales is associated with
higher profit. Further profit is higher during
summer (high season), for firms with a high
star rating and for firms who make a larger
proportion of their sales directly to customers,
and lower when owner operators are motivated by lifestyle considerations.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | profitability, accommodation services, internet sales |
| Research Division: | Economics |
| Research Group: | Applied economics |
| Research Field: | Industry economics and industrial organisation |
| Objective Division: | Economic Framework |
| Objective Group: | Microeconomics |
| Objective Field: | Industrial organisations |
| UTAS Author: | Marsden, A (Ms Ann Marsden) |
| UTAS Author: | Sibly, H (Dr Hugh Sibly) |
| ID Code: | 141490 |
| Year Published: | 2020 |
| Deposited By: | Economics and Finance |
| Deposited On: | 2020-10-23 |
| Last Modified: | 2020-11-18 |
| Downloads: | 0 |
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