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Reaching cinemagoers - Palace Cinemas: Lavazza Italian Film Festival. Part 1 Case Study

Citation

Grimmer, L, Reaching cinemagoers - Palace Cinemas: Lavazza Italian Film Festival. Part 1 Case Study, Integrated Marketing Communications, Cengage Publishing, E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T Shimp (ed), Australia ISBN 9780170386517 (2020) [Other Book Chapter]

Item Details

Item Type:Other Book Chapter
Keywords:marketing, advertising, cinema, consumer behaviour, promotions, IMC
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:141406
Year Published:2020
Deposited By:TSBE
Deposited On:2020-10-19
Last Modified:2021-01-20
Downloads:0

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