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Curating and cultivating the brand of Tasmania: the poetics and politics of place branding

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Toettenborg, AS, Curating and cultivating the brand of Tasmania: the poetics and politics of place branding, '20:20 Vision: New Perspectives on the diversity of Hospitality, Tourism and Events', 10-13 February, Auckland (2020) [Conference Extract]

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Item Details

Item Type:Conference Extract
Keywords:place branding, brand adoption, brand identification, place identity, stakeholder management, stakeholder engagement
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Toettenborg, AS (Ms Alberte Toettenborg)
ID Code:141107
Year Published:2020
Deposited By:Sociology and Criminology
Deposited On:2020-09-25
Last Modified:2021-04-20
Downloads:0

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