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Curating and cultivating the brand of Tasmania: the poetics and politics of place branding
Citation
Toettenborg, AS, Curating and cultivating the brand of Tasmania: the poetics and politics of place branding, '20:20 Vision: New Perspectives on the diversity of Hospitality, Tourism and Events', 10-13 February, Auckland (2020) [Conference Extract]
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Item Details
| Item Type: | Conference Extract |
|---|---|
| Keywords: | place branding, brand adoption, brand identification, place identity, stakeholder management, stakeholder engagement |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Tourism |
| Research Field: | Tourism management |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Tourism services |
| Objective Field: | Socio-cultural issues in tourism |
| UTAS Author: | Toettenborg, AS (Ms Alberte Toettenborg) |
| ID Code: | 141107 |
| Year Published: | 2020 |
| Deposited By: | Sociology and Criminology |
| Deposited On: | 2020-09-25 |
| Last Modified: | 2021-04-20 |
| Downloads: | 0 |
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