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The evolution of destination branding in Tasmania
Citation
Toettenborg, S, The evolution of destination branding in Tasmania, Tourism in Tasmania, Forty South Publishing Pty Ltd, CS Ooi and A Hardy (ed), Australia, pp. 63-74. ISBN 978-0-6486757-6-1 (2020) [Research Book Chapter]
Copyright Statement
Copyright 2020 Alberte Toettenborg
Official URL: https://fortysouth.com.au/
Abstract
This chapter looks at the jagged history of destination branding of Tasmania. Whereas
many studies explore a destination’s branding campaigns, they most often present a
snapshot of the brand at a given time. Focusing on Tasmania’s branding campaigns
throughout the last 15 years, the chapter describes how the developing branding is
connected to the evolving discipline of destination branding and reflects the challenges
and conflicts within the discipline.
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Keywords: | destination branding, tourism development, commodification of culture, |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Tourism |
| Research Field: | Impacts of tourism |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Tourism services |
| Objective Field: | Socio-cultural issues in tourism |
| UTAS Author: | Toettenborg, S (Ms Alberte Toettenborg) |
| ID Code: | 141106 |
| Year Published: | 2020 |
| Deposited By: | Sociology and Criminology |
| Deposited On: | 2020-09-25 |
| Last Modified: | 2020-10-16 |
| Downloads: | 0 |
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