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The evolution of destination branding in Tasmania


Toettenborg, S, The evolution of destination branding in Tasmania, Tourism in Tasmania, Forty South Publishing Pty Ltd, CS Ooi and A Hardy (ed), Australia, pp. 63-74. ISBN 978-0-6486757-6-1 (2020) [Research Book Chapter]

Copyright Statement

Copyright 2020 Alberte Toettenborg

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This chapter looks at the jagged history of destination branding of Tasmania. Whereas many studies explore a destinationís branding campaigns, they most often present a snapshot of the brand at a given time. Focusing on Tasmaniaís branding campaigns throughout the last 15 years, the chapter describes how the developing branding is connected to the evolving discipline of destination branding and reflects the challenges and conflicts within the discipline.

Item Details

Item Type:Research Book Chapter
Keywords:destination branding, tourism development, commodification of culture,
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Impacts of tourism
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Toettenborg, S (Ms Alberte Toettenborg)
ID Code:141106
Year Published:2020
Deposited By:Sociology and Criminology
Deposited On:2020-09-25
Last Modified:2020-10-16

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