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The evolution of destination branding in Tasmania
chapter
posted on 2023-05-22, 18:28 authored by Alberte ToettenborgThis chapter looks at the jagged history of destination branding of Tasmania. Whereas many studies explore a destination’s branding campaigns, they most often present a snapshot of the brand at a given time. Focusing on Tasmania’s branding campaigns throughout the last 15 years, the chapter describes how the developing branding is connected to the evolving discipline of destination branding and reflects the challenges and conflicts within the discipline.
History
Publication title
Tourism in TasmaniaEditors
CS Ooi and A HardyPagination
63-74ISBN
978-0-6486757-6-1Department/School
School of Social SciencesPublisher
Forty South Publishing Pty LtdPlace of publication
AustraliaExtent
19Rights statement
Copyright 2020 Alberte ToettenborgRepository Status
- Restricted