eCite Digital Repository
Investigating the relationship between visitor location and motivations to attend a museum
Citation
Foster, S and Fillis, I and Lehman, KF and Wickham, MD, Investigating the relationship between visitor location and motivations to attend a museum, Cultural Trends, 29, (3) pp. 213-233. ISSN 0954-8963 (2020) [Refereed Article]
Copyright Statement
© 2020 Informa UK Limited, trading as Taylor & Francis Group
DOI: doi:10.1080/09548963.2020.1782172
Abstract
This paper investigates the role of visitor location and other related
contributing factors in determining motivation to attend the Queen
Victoria Museum and Art Gallery in the regional city of Launceston,
Tasmania. It carries out an assessment of the literature on visitor
motivation to attend museums and galleries, including visiting as
a learning experience and as an environment for well-being. It
also considers the role of visitor location in determining the
factors behind the visit. Following our adoption of a visitor survey,
this paper carries out a demographic visitor profile before
considering our findings on geographical location, engagement
with the museum and marketing engagement (including by
visitor location). The study then carries out a series of
independent t-tests with respect to visitor location, followed by
ANOVA calculations with respect to the overall mean findings for
different subgroups. Following this, confirmatory factor analyses
determine item suitability, with four factors being identified.
Following discussion of the findings and the drawing of
conclusions, a series of recommendations for theory and practice
are made, beginning with implications for QVMAG itself before
broadening insight for other museums, galleries and cultural
attractions more generally.
Item Details
Item Type: | Refereed Article |
---|---|
Keywords: | Museums; probability to return; visitor motivation; regional location |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Lehman, KF (Dr Kim Lehman) |
UTAS Author: | Wickham, MD (Dr Mark Wickham) |
ID Code: | 140865 |
Year Published: | 2020 |
Web of Science® Times Cited: | 5 |
Deposited By: | Management |
Deposited On: | 2020-09-11 |
Last Modified: | 2020-10-22 |
Downloads: | 0 |
Repository Staff Only: item control page