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Identifying firm resources and capabilities for successful export: The case of regional SME premium food producers


Ding, H and Vorobjovas-Pinta, O and Grimmer, L, Identifying firm resources and capabilities for successful export: The case of regional SME premium food producers, Journal of International Food & Agribusiness Marketing pp. 1-24. ISSN 1528-6983 (2020) [Refereed Article]

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Copyright 2020 Taylor & Francis Group, LLC

DOI: doi:10.1080/08974438.2020.1808553


Identifying factors that inform export activities has received attention in the literature, but there are fewer studies examining the resources and capabilities required by SMEs operating in regional areas. Small businesses face a number of challenges including resource constraints and lack of access to financial capital. For SMEs operating in regional, rural and remote areas, these challenges are amplified. Using the lens of Resource-Based theory, this study aims to identify specific resources and capabilities that enable small premium food producers to undertake export into foreign markets. This exploratory study utilized semi-structured interviews with (Nž7) SMEs operating in Tasmania, Australia. This research extends the usefulness of the Uppsala model by offering a coherent understanding of some of the specific requirements for exporting activity and illustrates how small firms can harness exporting resources and capabilities.

Item Details

Item Type:Refereed Article
Keywords:marketing, export, capabilities, food producers, wholesale, SMEs, resource-based theory, regional economies
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Ding, H (Miss Han Ding)
UTAS Author:Vorobjovas-Pinta, O (Dr Oscar Vorobjovas-Pinta)
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:140346
Year Published:2020
Deposited By:TSBE
Deposited On:2020-08-10
Last Modified:2020-09-18

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