Preview

PDF (Visual Discourse and Role Modelling in On-Screen Representations of Women Entrepreneurs) Pending copyright assessment - Request a copy 94Kb

The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."

Item Type:	Conference Extract
Keywords:	entrepreneurship, gender, role models, media
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Strategy, management and organisational behaviour
Research Field:	Entrepreneurship
Objective Division:	Culture and Society
Objective Group:	Communication
Objective Field:	The media
UTAS Author:	Eager, BE (Dr Bronwyn Eager)
ID Code:	140324
Year Published:	2020
Deposited By:	Management
Deposited On:	2020-08-07
Last Modified:	2021-06-23
Downloads:	0