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Visual discourse and role modelling in on-screen representations of women entrepreneurs

conference contribution
posted on 2023-05-24, 19:57 authored by Bronwyn EagerBronwyn Eager, Birdthistle, N, Grant, S
The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."

History

Publication title

Academy of Management Proceedings

Volume

2020 (No.1)

ISSN

0065-0668

Department/School

TSBE

Publisher

Academy of Management

Place of publication

United States

Event title

Academy of Management Annual Meeting

Date of Event (Start Date)

2020-01-01

Date of Event (End Date)

2020-01-01

Repository Status

  • Restricted

Socio-economic Objectives

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