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Visual discourse and role modelling in on-screen representations of women entrepreneurs


Eager, BE and Birdthistle, N and Grant, S, Visual discourse and role modelling in on-screen representations of women entrepreneurs, Academy of Management Proceedings ISSN 0065-0668 (2020) [Conference Extract]

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DOI: doi:10.5465/AMBPP.2020.21276abstract


The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."

Item Details

Item Type:Conference Extract
Keywords:entrepreneurship, gender, role models, media
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Entrepreneurship
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Eager, BE (Dr Bronwyn Eager)
ID Code:140324
Year Published:2020
Deposited By:Management
Deposited On:2020-08-07
Last Modified:2021-06-23

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