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Visual discourse and role modelling in on-screen representations of women entrepreneurs
Citation
Eager, BE and Birdthistle, N and Grant, S, Visual discourse and role modelling in on-screen representations of women entrepreneurs, Academy of Management Proceedings ISSN 0065-0668 (2020) [Conference Extract]
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DOI: doi:10.5465/AMBPP.2020.21276abstract
Abstract
The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."
Item Details
Item Type: | Conference Extract |
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Keywords: | entrepreneurship, gender, role models, media |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Strategy, management and organisational behaviour |
Research Field: | Entrepreneurship |
Objective Division: | Culture and Society |
Objective Group: | Communication |
Objective Field: | The media |
UTAS Author: | Eager, BE (Dr Bronwyn Eager) |
ID Code: | 140324 |
Year Published: | 2020 |
Deposited By: | Management |
Deposited On: | 2020-08-07 |
Last Modified: | 2021-06-23 |
Downloads: | 0 |
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