eCite Digital Repository
Marketing Research
Citation
Babin, BJ and D'Alessandro, S and Winzar, L and Zidmund, W, Marketing Research, Cengage Learning Australia Pty Limited, Australia, pp. 622. ISBN 9780170438964 (2020) [Authored Other Book]
Item Details
| Item Type: | Authored Other Book |
|---|---|
| Keywords: | market research, textbook, international edition |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing research methodology |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | D'Alessandro, S (Professor Steven D'Alessandro) |
| ID Code: | 140263 |
| Year Published: | 2020 |
| Deposited By: | Marketing |
| Deposited On: | 2020-08-04 |
| Last Modified: | 2021-07-05 |
| Downloads: | 0 |
Repository Staff Only: item control page