eCite Digital Repository
Marketing Research
Citation
Babin, BJ and D'Alessandro, S and Winzar, L and Zidmund, W, Marketing Research, Cengage Learning Australia Pty Limited, Australia, pp. 622. ISBN 9780170438964 (2020) [Authored Other Book]
Item Details
Item Type: | Authored Other Book |
---|---|
Keywords: | market research, textbook, international edition |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing research methodology |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | D'Alessandro, S (Professor Steven D'Alessandro) |
ID Code: | 140263 |
Year Published: | 2020 |
Deposited By: | Marketing |
Deposited On: | 2020-08-04 |
Last Modified: | 2021-07-05 |
Downloads: | 0 |
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