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Marketing Research


Babin, BJ and D'Alessandro, S and Winzar, L and Zidmund, W, Marketing Research, Cengage Learning Australia Pty Limited, Australia, pp. 622. ISBN 9780170438964 (2020) [Authored Other Book]

Item Details

Item Type:Authored Other Book
Keywords:market research, textbook, international edition
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:D'Alessandro, S (Professor Steven D'Alessandro)
ID Code:140263
Year Published:2020
Deposited By:Marketing
Deposited On:2020-08-04
Last Modified:2021-07-05

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