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The role of effectuation and entrepreneurial marketing in the creation of a new art venture

Citation

Lehman, K and Fillis, I and Miles, MP, The role of effectuation and entrepreneurial marketing in the creation of a new art venture, Handbook of Entrepreneurship and Marketing, Edward Elgar Publishing, I Fillis, J Moores and N Telford (ed), United Kingdom, pp. 352-376. ISBN 978 1 78536 456 3 (2020) [Research Book Chapter]

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Item Details

Item Type:Research Book Chapter
Keywords:effectuation, entrepreneurial marketing, cultural tourism, new venture, art museum
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Entrepreneurship
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Lehman, K (Dr Kim Lehman)
UTAS Author:Miles, MP (Professor Morgan Miles)
ID Code:140262
Year Published:2020
Deposited By:Marketing
Deposited On:2020-08-04
Last Modified:2021-05-13
Downloads:0

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