139839 - Perceptions of digital financial services in rural fiji.pdf (257.41 kB)
Perceptions of digital financial services in rural Fiji
journal contribution
posted on 2023-05-20, 15:59 authored by Glenn FinauGlenn Finau, Rika, N, Samuwai, J, McGoon, JThis article examines rural dwellers’ perceptions of digital ªnancial services (DFS) to identify which factors may enhance or impede their adoption. The article is based on a survey and follow-up interviews in rural Fijian communities with relatively low income levels. In Fiji, DFS are provided by mobile network operators, either individually or in collaboration with commercial banks. The provision of these services is consistent with policies of the Fijian government and The Reserve Bank of Fiji, which advocate ªnancial inclusion as a means of promoting economic growth and enabling citizens to more efªciently receive remittances and welfare payments. However, the survey ªndings indicate that DFS uptake is hindered by agents’ lack of liquidity and the implicit costs that agents impose on consumers. In addition, consumers tend to fully spend the funds received through mobile money, but fail to use their mobile phones for saving purposes.
History
Publication title
Information Technologies and International DevelopmentVolume
12Issue
4Pagination
11-21ISSN
1544-7529Department/School
TSBEPublisher
U S C Annenberg School for CommunicationPlace of publication
United StatesRights statement
© 2016 USC Annenberg School for Communication & Journalism. Licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) https://creativecommons.org/licenses/by-nc-sa/3.0/Repository Status
- Open