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A smart move”: Why Woolworths is expanding into B2B: Interview with Heather McIlvaine

Citation

Grimmer, L, A smart move': Why Woolworths is expanding into B2B: Interview with Heather McIlvaine, Inside Retail, online, 2 July 2020 (2020) [Media Interview]

Official URL: https://insideretail.com.au/news/a-smart-move-why-...

Abstract

https://insideretail.com.au/news/a-smart-move-why-woolworths-is-expanding-into-b2b-202007

Item Details

Item Type:Media Interview
Keywords:retail, marketing, B2B, supermarkets, grocery
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:139774
Year Published:2020
Deposited By:TSBE
Deposited On:2020-07-03
Last Modified:2020-09-09
Downloads:0

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