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Techno-Orientalism and Remixing Ukiyo-e through GIFs


Norris, C, Techno-Orientalism and Remixing Ukiyo-e through GIFs, Exporting Japanese Aesthetics: Evolution from Tradition to Cool Japan, Sussex Academic Press, T Kimura, JA Harris (ed), Brighton, UK, pp. 179-197. ISBN 9781789760019 (2020) [Research Book Chapter]

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The Graphics Interchange Format (GIF) is a digital file format which compresses data without significantly degrading the quality of the image, making it useful for producing short animated clips that are often looped endlessly. These short animated GIFs have had widespread use within online discussion boards and social media. Within online communities these short animations or low-resolution videos in the GIF format are used for various acts of communication and creative expression.

Item Details

Item Type:Research Book Chapter
Keywords:remix, GIF, orientalism, techno-orientalism, Japan, ukiyo-e
Research Division:Language, Communication and Culture
Research Group:Cultural studies
Research Field:Screen and media culture
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Norris, C (Dr Craig Norris)
ID Code:139750
Year Published:2020
Deposited By:Media
Deposited On:2020-07-01
Last Modified:2022-08-26

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