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Contemporary International Business in the Asia-Pacific Region
Citation
Verbeke, A and Roberts, RE and Delaney, D and Zamborsky, P and Enderwick, P and Nagar, S, Contemporary International Business in the Asia-Pacific Region, Cambridge University Press, United Kingdom, pp. 526. ISBN 9781108620680 (2019) [Authored Other Book]
DOI: doi:10.1017/9781316999615
Abstract
The increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia–Pacific Region is an essential resource for students of business and management.
Item Details
Item Type: | Authored Other Book |
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Keywords: | international business, Asia-Pacific, corporate governance, investment, management |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Strategy, management and organisational behaviour |
Research Field: | International business |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Management |
UTAS Author: | Delaney, D (Dr Deborah Delaney) |
ID Code: | 139748 |
Year Published: | 2019 |
Deposited By: | Accounting |
Deposited On: | 2020-07-01 |
Last Modified: | 2021-06-30 |
Downloads: | 0 |
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