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Contemporary International Business in the Asia-Pacific Region

Citation

Verbeke, A and Roberts, RE and Delaney, D and Zamborsky, P and Enderwick, P and Nagar, S, Contemporary International Business in the Asia-Pacific Region, Cambridge University Press, United Kingdom, pp. 526. ISBN 9781108620680 (2019) [Authored Other Book]

DOI: doi:10.1017/9781316999615

Abstract

The increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia–Pacific Region is an essential resource for students of business and management.

Item Details

Item Type:Authored Other Book
Keywords:international business, Asia-Pacific, corporate governance, investment, management
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:International business
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Delaney, D (Dr Deborah Delaney)
ID Code:139748
Year Published:2019
Deposited By:Accounting and Corporate Governance
Deposited On:2020-07-01
Last Modified:2021-06-30
Downloads:0

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