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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes


Jenson, I and Doyle, R and Miles, MP, An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes, Journal of Business Research, 112 pp. 291-299. ISSN 0148-2963 (2020) [Refereed Article]

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© 2019 Elsevier Inc. All rights reserved.

DOI: doi:10.1016/j.jbusres.2019.09.054


The activities of innovation system actors, particularly the importance of networks, entrepreneurs, and the role of intermediaries have not yet been integrated into a framework that explains innovation system performance at the project level. This study contributes by exploring the role of the innovation systemís actors with respect to its performance. Innovation system performance is studied using multiple cases of projects using statistical inference, network analysis, and fuzzy-set qualitative comparative analysis. The number of actors effectively involved in projects is positively associated with innovation system performance. The network of relationships in the case study innovation system was relatively open, such that the contribution of some actors only became available to the system through the conduit of other actors. Both researchers and intermediaries are highly involved and effective, and the intermediariesí effectiveness contributes to innovation system performance. However, the perceived involvement or effectiveness of these and other actors did not, alone, ensure that the conditions required for innovation system performance were met. The research method and results apply to any innovation project, particularly those in highly regulated, technological fields. The present studyís findings demonstrate the application of innovation system theory at the project level. The study has important implications for integrating entrepreneurial marketing into innovation system policy and practice.

Item Details

Item Type:Refereed Article
Keywords:Fuzzy-set Qualitative Comparative Analysis, innovation system, intermediary, marketing, entrepreneurial, motors of innovation, intermediaries
Research Division:Commerce, Management, Tourism and Services
Research Group:Business systems in context
Research Field:Business information management (incl. records, knowledge and intelligence)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Industrial relations
UTAS Author:Doyle, R (Associate Professor Richard Doyle)
ID Code:139308
Year Published:2020 (online first 2019)
Web of Science® Times Cited:1
Deposited By:Agriculture and Food Systems
Deposited On:2020-06-09
Last Modified:2021-07-07

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