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Place branding as participatory governance? An interdisciplinary case study of Tasmania, Australia


Ripoll Gonzalez, L and Gale, F, Place branding as participatory governance? An interdisciplinary case study of Tasmania, Australia, SAGE Open, 10, (2) pp. 1-12. ISSN 2158-2440 (2020) [Refereed Article]


Copyright Statement

Copyright 2020 the authors. Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0)

DOI: doi:10.1177/2158244020923368


Research in both public administration and place development has identified a need to develop more participatory approaches to governing cities and regions. Scholars have identified place branding as one of several potential policy instruments to enable more participatory place development. Recently, academics working in diverse disciplines, including political studies, public administration, and regional development have suggested that an alternative, bottom-up, more participatory approach to place branding could be employed. Such an interdisciplinary approach would use iterative communication exchanges within a network of diverse stakeholders including residents to better foster stakeholder participation, contribute to sustainable development, and deliver substantive social justice and increased citizen satisfaction. Building on this research and using an exploratory, qualitative, case-study methodology, our aim was to observe and analyze such interactions and communicative exchanges in practice. Drawing on the experience of the Australian state of Tasmania, we studied stakeholder reactions to the participatory place branding approach. We found that although participants were initially skeptical and identified many barriers to implementing participatory place branding, they simultaneously became excited by its possibilities and able to identify how many of the barriers could be transcended.

Item Details

Item Type:Refereed Article
Keywords:participatory governance, place branding, public policy, regional studies, action research, place development, Tasmania
Research Division:Human Society
Research Group:Policy and administration
Research Field:Public administration
Objective Division:Law, Politics and Community Services
Objective Group:Government and politics
Objective Field:Public services policy advice and analysis
UTAS Author:Ripoll Gonzalez, L (Dr Laura Ripoll Gonzalez)
UTAS Author:Gale, F (Professor Fred Gale)
ID Code:139022
Year Published:2020
Web of Science® Times Cited:3
Deposited By:Office of the School of Social Sciences
Deposited On:2020-05-21
Last Modified:2021-02-03
Downloads:15 View Download Statistics

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