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Place branding as participatory governance? An interdisciplinary case study of Tasmania, Australia
Citation
Ripoll Gonzalez, L and Gale, F, Place branding as participatory governance? An interdisciplinary case study of Tasmania, Australia, SAGE Open, 10, (2) pp. 1-12. ISSN 2158-2440 (2020) [Refereed Article]
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Copyright Statement
Copyright 2020 the authors. Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/
DOI: doi:10.1177/2158244020923368
Abstract
Research in both public administration and place development has identified a need to develop more participatory approaches
to governing cities and regions. Scholars have identified place branding as one of several potential policy instruments to enable
more participatory place development. Recently, academics working in diverse disciplines, including political studies, public
administration, and regional development have suggested that an alternative, bottom-up, more participatory approach to
place branding could be employed. Such an interdisciplinary approach would use iterative communication exchanges within
a network of diverse stakeholders including residents to better foster stakeholder participation, contribute to sustainable
development, and deliver substantive social justice and increased citizen satisfaction. Building on this research and using an
exploratory, qualitative, case-study methodology, our aim was to observe and analyze such interactions and communicative
exchanges in practice. Drawing on the experience of the Australian state of Tasmania, we studied stakeholder reactions to
the participatory place branding approach. We found that although participants were initially skeptical and identified many
barriers to implementing participatory place branding, they simultaneously became excited by its possibilities and able to
identify how many of the barriers could be transcended.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | participatory governance, place branding, public policy, regional studies, action research, place development, Tasmania |
| Research Division: | Human Society |
| Research Group: | Policy and administration |
| Research Field: | Public administration |
| Objective Division: | Law, Politics and Community Services |
| Objective Group: | Government and politics |
| Objective Field: | Public services policy advice and analysis |
| UTAS Author: | Ripoll Gonzalez, L (Dr Laura Ripoll Gonzalez) |
| UTAS Author: | Gale, F (Professor Fred Gale) |
| ID Code: | 139022 |
| Year Published: | 2020 |
| Web of Science® Times Cited: | 3 |
| Deposited By: | Office of the School of Social Sciences |
| Deposited On: | 2020-05-21 |
| Last Modified: | 2021-02-03 |
| Downloads: | 15 View Download Statistics |
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