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Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap


Unnithan, C and Swatman, PM and Kelder, J-A, Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap, Data Analytics in Medicine: Concepts, Methodologies, Tools, and Applications, IGI Global, M Khosrow-Pour, S Clarke, ME Jennex and A-V Anttiroiko (ed), United States, pp. 1537-1555. ISBN 9781799812043 (2020) [Research Book Chapter]

DOI: doi:10.4018/978-1-7998-1204-3.ch077


Researchers worldwide are increasingly looking to recruit research participants via social media (particularly @Facebook and @Twitter) because they appear to offer access to a wider range of research participants and afford inherently convenient tools for recruitment. In Australia, the National Statement on Ethical Conduct in Human Research, together with the federal Privacy law and a number of state-based privacy statutes, provide support and guidance for this novel approach. This article offers a preliminary analysis and discussion of this trend from an Australian perspective, illustrated by an enquiry into the ethical challenges posed by social media-based recruitment, conducted in an Australian university in 2015. Leximancerô was used as an analytical tool and the content from social media sites used for a small number of research studies conducted up to 2015, taken in conjunction with the various national human research ethics guidelines, offered a means of understanding how ethical challenges of privacy and anonymity can be addressed for responsible social media-based research.

Item Details

Item Type:Research Book Chapter
Keywords:social media, privacy, human research ethics
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information modelling, management and ontologies
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in the information and computing sciences
UTAS Author:Kelder, J-A (Dr Jo-Anne Kelder)
ID Code:138888
Year Published:2020
Deposited By:Curriculum and Academic Development
Deposited On:2020-05-08
Last Modified:2021-07-19

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