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Shopping centres versus online fulfilment: An agent based model simulation

conference contribution
posted on 2023-05-23, 14:32 authored by Steven D'Alessandro, Duncan, R, Bossomaier, T
The traditional bricks and mortar retailing sector is under pressure through competition from low-cost online retailers. Many researchers predict that shopping centres may even disappear as a viable outlet or business model, given the success of companies such as Amazon and EBay. This paper attempts to model the conditions in which shopping centres can compete with online retailers. Our model considers factors such as immediacy, post-sales service, online risk and mall entertainment, which it is postulated will assist shopping centres to compete with online retailers, against the value they provide. Results show that the higher the value of purchase the more likely consumers is to purchase from a store. Mall managers can increase purchases by focusing on customer service and gratification from purchases, and show the reduced risk of purchasing in a store than online. Cybersecurity breaches (greater online risk) may also encourage more bricks and mortar purchases.

History

Publication title

Proceedings of the Australian New Zealand Marketing Academy

Editors

J Conduit, C Plewa and D Wilkie

Pagination

374-377

ISBN

9780646563305

Department/School

TSBE

Publisher

Australian & New Zealand Marketing Academy

Place of publication

Australia

Event title

EventAustralian and New Zealand Marketing Academy 2018 Conference: ANZMAC 2018

Event Venue

Adelaide, Australia

Date of Event (Start Date)

2018-12-03

Date of Event (End Date)

2018-12-05

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    University Of Tasmania

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