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Understanding why: Push-factors that drive rural tourism amongst senior travellers
Citation
Lewis, C and D'Alessandro, S, Understanding why: Push-factors that drive rural tourism amongst senior travellers, Tourism Management Perspectives, 32 pp. 1-10. ISSN 2211-9736 (2019) [Refereed Article]
Copyright Statement
Copyright 2019 Elsevier Ltd.
DOI: doi:10.1016/j.tmp.2019.100574
Abstract
This research examined the push-motives driving domestic rural tourism amongst senior travellers. An understanding of this is essential to stimulate rural tourism and to redistribute visitors from high volume destinations to other locations. Applying the push-pull framework, an online survey of Australians aged over 50 was conducted. Participants were asked where they went and what motivated their trip. Based on the trip pattern followed, two rural trip segments were identified - those who preferred the east-coast (Eastern Staters), and those who did not have a geographic preference but travelled to remote destinations (Aussie Roundabouts). Rural travel was found to be driven by three motives, however, their influence differed based on the trip pattern. Eastern Staters were pushed to relax and escape, and experience novelty and adventure. Aussie Roundabouts travelled for a romantic getaway.
Item Details
Item Type: | Refereed Article |
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Keywords: | domestic tourism, rural tourist, senior travel, travel motives, rural travel motives, push-factors |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Consumer-oriented product or service development |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | D'Alessandro, S (Professor Steven D'Alessandro) |
ID Code: | 138260 |
Year Published: | 2019 |
Web of Science® Times Cited: | 25 |
Deposited By: | Marketing |
Deposited On: | 2020-03-30 |
Last Modified: | 2020-04-30 |
Downloads: | 0 |
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