File(s) under permanent embargo
Understanding why: Push-factors that drive rural tourism amongst senior travellers
journal contribution
posted on 2023-05-20, 12:12 authored by Lewis, C, Steven D'AlessandroThis research examined the push-motives driving domestic rural tourism amongst senior travellers. An understanding of this is essential to stimulate rural tourism and to redistribute visitors from high volume destinations to other locations. Applying the push-pull framework, an online survey of Australians aged over 50 was conducted. Participants were asked where they went and what motivated their trip. Based on the trip pattern followed, two rural trip segments were identified - those who preferred the east-coast (Eastern Staters), and those who did not have a geographic preference but travelled to remote destinations (Aussie Roundabouts). Rural travel was found to be driven by three motives, however, their influence differed based on the trip pattern. Eastern Staters were pushed to relax and escape, and experience novelty and adventure. Aussie Roundabouts travelled for a romantic getaway.
History
Publication title
Tourism Management PerspectivesVolume
32Pagination
1-10ISSN
2211-9736Department/School
TSBEPublisher
Elsevier BVPlace of publication
NetherlandsRights statement
Copyright 2019 Elsevier Ltd.Repository Status
- Restricted