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Understanding why: Push-factors that drive rural tourism amongst senior travellers

journal contribution
posted on 2023-05-20, 12:12 authored by Lewis, C, Steven D'Alessandro
This research examined the push-motives driving domestic rural tourism amongst senior travellers. An understanding of this is essential to stimulate rural tourism and to redistribute visitors from high volume destinations to other locations. Applying the push-pull framework, an online survey of Australians aged over 50 was conducted. Participants were asked where they went and what motivated their trip. Based on the trip pattern followed, two rural trip segments were identified - those who preferred the east-coast (Eastern Staters), and those who did not have a geographic preference but travelled to remote destinations (Aussie Roundabouts). Rural travel was found to be driven by three motives, however, their influence differed based on the trip pattern. Eastern Staters were pushed to relax and escape, and experience novelty and adventure. Aussie Roundabouts travelled for a romantic getaway.

History

Publication title

Tourism Management Perspectives

Volume

32

Pagination

1-10

ISSN

2211-9736

Department/School

TSBE

Publisher

Elsevier BV

Place of publication

Netherlands

Rights statement

Copyright 2019 Elsevier Ltd.

Repository Status

  • Restricted

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