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Services marketing
book
posted on 2023-05-22, 09:00 authored by Chitty, W, Steven D'Alessandro, Gray, D, Hughes, AServices Marketing, second edition, helps readers develop a practical understanding of services marketing through a problem-based, hands-on learning approach. It includes industry examples that highlight services marketing in action, and contemporary case studies that encourage reflection and the application of theory to real-life situations. With a focus on current theory and practice, this text explores marketing opportunities that arise from service-based economies and shows readers the need for services marketing in creating customer value.
History
Edition
2ndPagination
494ISBN
9780190303167Department/School
TSBEPublisher
Oxford University Press Australia and New ZealandPlace of publication
AustraliaRepository Status
- Restricted