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Services marketing

Citation

Chitty, W and D'Alessandro, S and Gray, D and Hughes, A, Services marketing, Oxford University Press Australia and New Zealand, Australia, pp. 494. ISBN 9780190303167 (2019) [Authored Other Book]

Abstract

Services Marketing, second edition, helps readers develop a practical understanding of services marketing through a problem-based, hands-on learning approach. It includes industry examples that highlight services marketing in action, and contemporary case studies that encourage reflection and the application of theory to real-life situations. With a focus on current theory and practice, this text explores marketing opportunities that arise from service-based economies and shows readers the need for services marketing in creating customer value.

Item Details

Item Type:Authored Other Book
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-Oriented Product or Service Development
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:D'Alessandro, S (Professor Steven D'Alessandro)
ID Code:138259
Year Published:2019
Deposited By:Marketing
Deposited On:2020-03-30
Last Modified:2020-03-30
Downloads:0

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