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Location-Based Mobile Marketing Innovations 2018


Yim, J and Ganesan, S and Kang, BH, Location-Based Mobile Marketing Innovations 2018, Volume 2019 Article 2164708. ISSN 1574-017X (2019) [Edited Journal]

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DOI: doi:10.1155/2019/2164708


The increasing complexity of the industry means that marketers must now be experts not only in marketing, but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities, as well as to drive foot traffic, share discounts, and build customer loyalty. The mobile devices are used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, e-mail newsletters, and even offline marketing.

Item Details

Item Type:Edited Journal
Keywords:location-based mobile marketing, e-mobile devices, e-commerce, e-identification, airline review data, mining analysis
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information security management
Objective Division:Information and Communication Services
Objective Group:Communication technologies, systems and services
Objective Field:Mobile technologies and communications
UTAS Author:Kang, BH (Professor Byeong Kang)
ID Code:138258
Year Published:2019
Web of Science® Times Cited:1
Deposited By:Information and Communication Technology
Deposited On:2020-03-30
Last Modified:2020-04-26

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