University of Tasmania
Browse

File(s) under permanent embargo

Context-aware influence diffusion in online social networks

conference contribution
posted on 2023-05-23, 14:32 authored by Hu, Y, Quan BaiQuan Bai, Li, W
In recent years, online social network becomes an important channel for people to communicate and spread innovations. Most studies reveal that the diffusion of influence messages signifi cantly relies on the network topological structure. However, an individual context, referring to a set of beliefs towards various topics based on past experiences, impacts the influence adoption to a large extent. Moreover, the broadcasting approaches from various channels, e.g., advertisements from TV, policies deployed by a country, a piece of breaking news, famous scandals, etc., also drive the network evolutionary pattern. In this study, we model the influence diffusion in online social networks by considering individuals' contexts and compare the influence propagation patterns under different scenarios. The results show that context-aware influence diffusion turns out to be an experienced model, where beliefs formed through users' past experiences affect the adoption of influences.

History

Publication title

PKAW 2019 Conference Proceedings

Editors

K Ohara and Q Bai

Pagination

153-162

ISSN

0302-9743

Department/School

School of Information and Communication Technology

Publisher

Springer Nature

Place of publication

Switzerland

Event title

2019 Pacific Rim Knowledge Acquisition Workshop (PKAW 2019)

Event Venue

Cuvu, Fiji

Date of Event (Start Date)

2019-08-26

Date of Event (End Date)

2019-08-27

Rights statement

Copyright 2019 Springer Nature Switzerland AG

Repository Status

  • Restricted

Socio-economic Objectives

Information systems, technologies and services not elsewhere classified

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC