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Constructing change readiness: the positioning of change recipients in an Australian agricultural context
conference contribution
posted on 2023-05-23, 14:31 authored by Melanie BryantMelanie Bryant, Vaughan HigginsVaughan HigginsA common feature of organisational change literature is that change readiness is primarily located within an individual. That is, readiness is deemed to be a cognitive decision made by recipients to accept or reject change. In this paper we explore how change agents (referred to as stakeholders) socially construct change readiness through the positioning of recipients involved in technology change adoption in the Australian rice industry. Three particular positions emerged from the data (innovator, adopter of easy change, and traditionalist). However, these positions are complicated by stakeholder reports of structural constraints that significantly impede successful change implementation. In investigating these tensions, we argue that the ideological positions of stakeholders and their need for ontological security plays a significant role in the positioning of growers. That is, constructing positions in relation to individual change readiness is less likely to reflect the decisions of change recipients and more likely to be a way for stakeholders to establish their own sense of security in an environment characterised by uncertainty and ongoing environmental and institutional change.
History
Publication title
Proceedings from the 2016 British Academy of Management ConferencePagination
1-16ISBN
978-0-9549608-9-6Department/School
TSBEPublisher
British Academy of ManagementPlace of publication
NewcastleEvent title
2016 British Academy of Management ConferenceEvent Venue
Newcastle UniversityDate of Event (Start Date)
2016-09-06Date of Event (End Date)
2016-09-08Rights statement
Copyright unknownRepository Status
- Restricted