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Combining participatory action research with sociological intervention to investigate participatory place branding

Citation

Ripoll Gonzalez, L and Gale, F, Combining participatory action research with sociological intervention to investigate participatory place branding, Qualitative Market Research, 23, (1) pp. 199-216. ISSN 1352-2752 (2020) [Refereed Article]


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DOI: doi:10.1108/QMR-02-2018-0028

Abstract

Purpose Place branding research has recently focused on developing more inclusive models to better capture the co-creation of place identities. This paper aims to investigate stakeholder communication interactions in place branding processes to inform alternative, participatory, network governance models of stakeholder engagement. Design/methodology/approach The literature on stakeholder engagement in place branding processes is sparse. Through a regional case study of the Australian island state of Tasmania, the paper combines participatory action research (PAR) with the method of sociological intervention (SI) to investigate how participants individually and collectively reflect on their practices and patterns of engagement. Findings By combining PAR with SI, participants were enabled to gain a greater appreciation of how cooperation and collective self-reflection enhance effective place branding practices. Furthermore, by facilitating participants to compile a list of impediments to collaboration, the research informs efforts to develop more inclusive governance models for place branding. Finally, the PAR/SI method itself served as a practical tool to encourage enhanced stakeholder engagement in applied settings. Research limitations/implications The approach is based on a single case study in a particular regional context and the findings require replication in other jurisdictions. Practical implications PAR/SI is a practical tool to achieve greater stakeholder engagement and enhance collaborative social action through a process of collective, critical reflection in applied settings. Originality/value The paper advances understanding of ways to operationalize participatory place branding through more inclusive, multistakeholder governance arrangements. Keywords - Co-creation, Place identity, Place branding, Stakeholder engagement, Participatory action research Paper type - Research paper

Item Details

Item Type:Refereed Article
Keywords:methodology, sociological intervention, place branding, Tasmania, co-creation, place identity, stakeholder engagement, participatory action research
Research Division:Studies in Human Society
Research Group:Policy and Administration
Research Field:Public Policy
Objective Division:Law, Politics and Community Services
Objective Group:Government and Politics
Objective Field:Public Services Policy Advice and Analysis
UTAS Author:Ripoll Gonzalez, L (Dr Laura Ripoll Gonzalez)
UTAS Author:Gale, F (Professor Fred Gale)
ID Code:138040
Year Published:2020
Deposited By:Office of the School of Social Sciences
Deposited On:2020-03-21
Last Modified:2020-03-26
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