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A risky investment? Examining the outcomes of emotional investment in Instagram


Lowe-Calverley, E and Grieve, R and Padgett, C, A risky investment? Examining the outcomes of emotional investment in Instagram, Telematics and Informatics, 45 pp. 1-11. ISSN 0736-5853 (2019) [Refereed Article]

Copyright Statement

© 2019 Elsevier Ltd. All rights reserved.

DOI: doi:10.1016/j.tele.2019.101299


Recent research demonstrates links between aspects of Instagram use and negative psychological outcomes. It is therefore important to be able to predict the users who may be at a greater risk of experiencing negative consequences as a result of their use. Instagram is an immersive platform and peoples’ behaviour on Instagram can be important to their self-concept and self-esteem; users are potentially deeply emotionally invested in their Instagram use. This paper presents three studies investigating an Instagram-specific form of emotional investment – Instagram Investment. Study 1 (N = 167) examined Instagram Investment as a predictor of depression, anxiety, and stress, within a series of hierarchical multiple regression models, and demonstrated the potential utility of Instagram Investment for the prediction of depression and stress. In Study 2 (N = 120) we expanded our understanding of Instagram Investment within the context of self-esteem. A mediation model revealed an indirect effect of number of followers on self-esteem via Instagram Investment. Finally, in Study 3 (N = 259) we examined the structural properties of the 6 items used to measure Instagram Investment using a confirmatory factor analysis. Together, these studies demonstrate that Instagram Investment is a new and valuable construct for explaining the way that individuals are impacted by their use of Instagram.

Item Details

Item Type:Refereed Article
Keywords:Instagram investment, emotional investment, social media anxiety, social comparison, self-esteem
Research Division:Psychology
Research Group:Social and personality psychology
Research Field:Social psychology
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in psychology
UTAS Author:Lowe-Calverley, E (Dr Emily Lowe-Calverley)
UTAS Author:Grieve, R (Dr Rachel Grieve)
UTAS Author:Padgett, C (Dr Christine Padgett)
ID Code:137897
Year Published:2019
Web of Science® Times Cited:9
Deposited By:Psychology
Deposited On:2020-03-12
Last Modified:2020-04-30

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