Obamiro, K and West, S and Lee, S, Like, comment, tag, share: Facebook interactions in health research, International Journal of Medical Informatics, 137 Article 104097. ISSN 1386-5056 (2020) [Refereed Article]
Crown Copyright © 2020 Published by Elsevier B.V. All rights reserved.
Methods: The study was a Bowel Cancer Awareness Study conducted by the Centre for Rural Health, University of Tasmania to assess bowel cancer risk awareness in Tasmania. Participants were recruited to complete a survey on LimeSurveyTM via a Facebook page used to advertise the study. Several comments were made on the Facebook page over a three-month period, which were then further categorised and thematically analysed. Specifically, these comments were reviewed to determine how valuable Facebook comments can be for research.
Results: The Facebook advertisement for the survey reached 136,640 people at a cost of $0.04 (4 cents) per person. From the range of comments received, four separate functions of these comments became apparent upon analysis - the capacity to ask questions, the ability to interact with others, promotion of the survey, and suggestions for future research.
Discussion: From the bowel cancer awareness study, we found that Facebook comments on our study page allowed for an opportunity for ongoing contact with respondents, opportunity to receive feedback, address concerns and harness future research ideas. The ability to further utilize the potential for Facebook comments to enrich data collection and health research warrants a continuous and sustained interest, as research methodology progressively utilises the Internet and social media platforms as an effective and affordable option.
|Item Type:||Refereed Article|
|Keywords:||health information, internet research, health research, health informatics|
|Research Division:||Health Sciences|
|Research Group:||Public health|
|Research Field:||Health promotion|
|Objective Group:||Public health (excl. specific population health)|
|Objective Field:||Behaviour and health|
|UTAS Author:||Obamiro, K (Dr Kehinde Obamiro)|
|UTAS Author:||West, S (Dr Sancia West)|
|UTAS Author:||Lee, S (Dr Simone Lee)|
|Web of Science® Times Cited:||6|
|Deposited By:||UTAS Centre for Rural Health|
|Downloads:||1 View Download Statistics|
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