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The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia's Great Barrier Reef World Heritage Area

Citation

Esparon, M and Stoeckl, N and Farr, M and Larson, S, The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia's Great Barrier Reef World Heritage Area, Journal of Sustainable Tourism, 23, (5) pp. 706-725. ISSN 0966-9582 (2015) [Refereed Article]

Copyright Statement

Copyright 2015 Taylor & Francis

DOI: doi:10.1080/09669582.2014.998678

Abstract

Sustainable destinations must deliver products that perform better than their competitors and at the same time protect key environmental drawcards. This research explores the environmental–economic interface of a major destination, both as a case study in how to approach this complex relationship and as a contribution to the methodology of tackling the need for understanding competitive pressures as part of sustainable tourism strategy creation. Using the Great Barrier Reef World Heritage Area (GBRWHA) as an example, the paper assesses 21 key environmental values, including Indigenous culture, against market-based factors, in terms of their importance for visitors as regional drawcards, satisfaction with them and the way in which changes in them might affect trip numbers and duration across different regions. While the natural values of the GBRWHA are found to be the most important drawcards, satisfaction scores were significantly lower than importance scores for a number of these values. Visitors responded more negatively to the prospect of environmental degradation than to the prospect of a 20% increase in local prices: the detailed impact depends, however, on location and visitor mix. Clear ocean, healthy coral reefs, healthy reef fish, and lack of rubbish were the top four most important values.

Item Details

Item Type:Refereed Article
Keywords:Great Barrier Reef World Heritage Area; destination competitiveness; environmental values; visitor perceptions; importance, satisfaction
Research Division:Economics
Research Group:Applied economics
Research Field:Environment and resource economics
Objective Division:Environmental Management
Objective Group:Terrestrial systems and management
Objective Field:Assessment and management of terrestrial ecosystems
UTAS Author:Stoeckl, N (Professor Natalie Stoeckl)
ID Code:137261
Year Published:2015
Web of Science® Times Cited:24
Deposited By:College Office - CoBE
Deposited On:2020-02-06
Last Modified:2020-05-20
Downloads:0

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