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Determinants of Friendship in Social Networking Virtual Worlds

Citation

Chesney, T and Chuah, SH and Hui, W and Hoffmann, R and Larner, J, Determinants of Friendship in Social Networking Virtual Worlds, Communications of the Association for Information Systems, 34 Article 72. ISSN 1529-3181 (2014) [Refereed Article]


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Copyright Statement

Copyright 2014 Association for Information Systems

DOI: doi:10.17705/1CAIS.03472

Abstract

This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avatar appearance, avatar location, and avatar communication. Data are collected on 179 participants interacting in a novel virtual world. The main results show that: (1) avatars did not tend to form friendships with avatars that are similar in appearance to themselves but did tend to form friendships with avatars that are dressed differently from themselves; (2) in terms of location, the closer an avatar stands to other avatars, the more likely the avatar is to receive a friend invitation; and (3) the fewer words an avatar uses in communication, the more likely the avatar is to receive a friend invitation. This paper contributes to theories of virtual world interaction and to using virtual worlds as a data collection platform.

Item Details

Item Type:Refereed Article
Research Division:Economics
Research Group:Applied Economics
Research Field:Experimental Economics
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Preference, Behaviour and Welfare
UTAS Author:Chuah, SH (Professor Swee-Hoon Chuah)
ID Code:137149
Year Published:2014
Deposited By:Economics and Finance
Deposited On:2020-02-03
Last Modified:2020-05-28
Downloads:0

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