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Studentís creativity confidence for learning success

Citation

Laud, G and Rajaguru, R, Student's creativity confidence for learning success, 2019 ANZMAC Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 987-990. ISSN 1447-3275 (2019) [Conference Extract]


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PDF (Yang L, Rajaguru R, Kumar S, 'Studentís creativity confidence for learning success', 2019 ANZMAC Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 987-990. ISSN 1447-3275 (2019) [Refereed Conference Paper])
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Abstract

The study investigates the role of studentís creative confidence, their impact on the studentsí willingness to co-create knowledge during project-based team assessments and the consequent learning outcomes. The research also identifies unique context-specific boundary conditions that potentially facilitate or impede student creative confidence. In so doing, the study contributes to the marketing education literature by outlining innovative pedological practices with a specific focus on developing creativity skills among marketing graduates.

Item Details

Item Type:Conference Extract
Keywords:student creativity, stakeholder engagement, co-creation of knowledge
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Laud, G (Dr Gauri Laud)
UTAS Author:Rajaguru, R (Dr Rajesh Rajaguru)
ID Code:136728
Year Published:2019
Deposited By:TSBE
Deposited On:2020-01-15
Last Modified:2020-02-14
Downloads:1 View Download Statistics

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