eCite Digital Repository

Australian consumer perceptions of regionally grown fruits and vegetables: importance, enablers, and barriers


Godrich, S and Kent, K and Murray, SL and Auckland, S and Lo, J and Blekkenhorst, L and Penrose, B and Devine, A, Australian consumer perceptions of regionally grown fruits and vegetables: importance, enablers, and barriers, International Journal of Environmental Research and Public Health, 17, (1) Article 63. ISSN 1660-4601 (2020) [Refereed Article]


Copyright Statement

Copyright 2019 The Authors. Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0)

DOI: doi:10.3390/ijerph17010063


Fresh fruits and vegetables are a cornerstone of a balanced diet; their consumption has health, environmental, ethical, and economic implications. This pilot study aimed to: (i) measure fruit and vegetable consumption; (ii) understand consumer perceptions of the perceived importance of regionally grown fresh fruit and vegetables (RGFFV); and (iii) identify the barriers and enablers of access and consumption of RGFFV. The study took place in Tasmania (TAS) and South Western Australia (SWA). A 54-item survey included questions relating to purchasing and consumption patterns; barriers and enablers related to access and consumption of RGFFV; and sociodemographic information. Survey data were analyzed using Chi-square test and binary logistic regression. A total of n = 120 TAS and n = 123 SWA adult respondents participated. SWA respondents had higher intakes of fruit (p < 0.001) and vegetables (p < 0.001). Almost all respondents (97%) rated purchasing of RGFFV as important. Top enablers included produce freshness (97%), and to financially support local farmers (94%) and the local community (91%). Barriers included limited seasonal availability of the produce (26%), the belief that RGFFV were expensive (12%) and food budgetary constraints (10%). Recommendations include broader marketing and labelling of seasonal RGFFV; increasing 'buy local' campaigns; consumer information about how RGFFV benefits producers and communities; and pricing produce according to quality.

Item Details

Item Type:Refereed Article
Keywords:fruit, vegetable, regional, rural, provenance
Research Division:Biomedical and Clinical Sciences
Research Group:Nutrition and dietetics
Research Field:Public health nutrition
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Nutrition
UTAS Author:Kent, K (Dr Katherine Kent)
UTAS Author:Murray, SL (Ms Sandra Murray)
UTAS Author:Auckland, S (Mr Stuart Auckland)
UTAS Author:Penrose, B (Dr Beth Penrose)
ID Code:136657
Year Published:2020
Web of Science® Times Cited:4
Deposited By:UTAS Centre for Rural Health
Deposited On:2020-01-13
Last Modified:2020-12-10
Downloads:10 View Download Statistics

Repository Staff Only: item control page