Valentine’s Day means saying it with flowers. Last year Australians imported more than 5.22 million rose stems between February 1 and 14, mostly from Kenya. Assuming typical bouquets of 24 roses, that’s 217,500 bouquets sold in two weeks.

The problem is that our pursuit of goodwill and affection towards humanity through the giving of cut flowers is hurting the number-one lady in all of our lives: Mother Nature. If those 217,500 bouquets were each wrapped in 75cm of plastic cellophane, that adds up to more than 163km of plastic wrapping used in a two-week period – just for roses, just in Australia.

But facts about cellophane probably won’t win over your sweetheart. So with Valentine’s Day just around the corner, let’s consider making smarter, more sustainable flower purchases.