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Retail employee guardianship behaviour: A phenomenological investigation


Potdar, B and Garry, T and McNeill, L and Gnoth, J and Pandey, R and Mansi, M and Guthrie, J, Retail employee guardianship behaviour: A phenomenological investigation, Journal of Retailing and Consumer Services, 54 pp. 1-15. ISSN 0969-6989 (2020) [Refereed Article]

Copyright Statement

© 2019 Elsevier Ltd. All rights reserved.

DOI: doi:10.1016/j.jretconser.2019.102017


Supermarkets suffer significant losses as a consequence of shoplifting. Amongst the existing electronic and manual surveillance measures for retail crime management, the role of employees in preventing or controlling retail crime has not been systematically addressed within the extant literature. This paper contributes to addressing this gap by examining how employers’ corporate social responsibility (CSR) involvement influences employee proclivity towards guardianship behaviour in shoplifting prevention. A phenomenological approach is adopted comprising semi-structured interviews of twenty-nine shop-floor employees of two national supermarket chains within a cosmopolitan city of New Zealand. Findings strongly support the suggestion that employee perceptions of employer internal and external CSR may shape their feelings of organisational attachment, resulting in employee guardianship behaviour that manifests in in-store shoplifting prevention. Further, from a societal perspective, this study suggests that a reduction in retail crime contributes towards positive relationships among key stakeholders such as supermarkets, their employees, and society at large based on the social, environmental, and employee welfare practices of supermarkets.

Item Details

Item Type:Refereed Article
Keywords:Internal and external CSR, Guardianship behavior
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Business and Management not elsewhere classified
Objective Division:Expanding Knowledge
Objective Group:Expanding Knowledge
Objective Field:Expanding Knowledge through Studies of Human Society
UTAS Author:Potdar, B (Dr Balkrushna Potdar)
UTAS Author:Pandey, R (Dr Rakesh Pandey)
UTAS Author:Mansi, M (Dr Mansi Mansi)
ID Code:136480
Year Published:2020
Deposited By:TSBE
Deposited On:2019-12-23
Last Modified:2020-04-24

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