eCite Digital Repository

Visitor motivations in arts and cultural organisations: A regional context


Lehman, KF and Wickham, MD and Fillis, I, Visitor motivations in arts and cultural organisations: A regional context, Tourism in Tasmania, Forty South Publishing Pty Ltd, CS Ooi and A Hardy (ed), Australia, pp. 160-172. ISBN 978-0-6486757-6-1 (2020) [Research Book Chapter]

Copyright Statement

Copyright 2019 Kim Lehman, Mark Wickham and Ian Fillis

Official URL:


Although research into arts and cultural production and consumption is increasing, there remains a lack of empirical knowledge about visitors’ motivation to visit museums in regional locations. We utilise a visitor survey to assess the motivations for consuming cultural experiences at the Queen Victoria Museum and Art Gallery (QVMAG), a regional museum in Launceston, Tasmania. The results of this study both conformed to and deviated somewhat from extant research across the areas of ‘cultural involvement’ and ‘motivation’, which has important implications for marketing management and strategy development in regional contexts.

Item Details

Item Type:Research Book Chapter
Keywords:visitor motivations, cultural organisations
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Impacts of tourism
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism infrastructure development
UTAS Author:Lehman, KF (Dr Kim Lehman)
UTAS Author:Wickham, MD (Dr Mark Wickham)
ID Code:136024
Year Published:2020
Deposited By:Management
Deposited On:2019-11-26
Last Modified:2021-05-13

Repository Staff Only: item control page