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Visitor motivations in arts and cultural organisations: A regional context
Citation
Lehman, KF and Wickham, MD and Fillis, I, Visitor motivations in arts and cultural organisations: A regional context, Tourism in Tasmania, Forty South Publishing Pty Ltd, CS Ooi and A Hardy (ed), Australia, pp. 160-172. ISBN 978-0-6486757-6-1 (2020) [Research Book Chapter]
Copyright Statement
Copyright 2019 Kim Lehman, Mark Wickham and Ian Fillis
Official URL: https://fortysouth.com.au/
Abstract
Although research into arts and cultural production and consumption is increasing,
there remains a lack of empirical knowledge about visitors’ motivation to visit museums
in regional locations. We utilise a visitor survey to assess the motivations for consuming
cultural experiences at the Queen Victoria Museum and Art Gallery (QVMAG), a
regional museum in Launceston, Tasmania. The results of this study both conformed to
and deviated somewhat from extant research across the areas of ‘cultural involvement’
and ‘motivation’, which has important implications for marketing management and
strategy development in regional contexts.
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Keywords: | visitor motivations, cultural organisations |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Tourism |
| Research Field: | Impacts of Tourism |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Tourism |
| Objective Field: | Tourism Infrastructure Development |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| UTAS Author: | Wickham, MD (Dr Mark Wickham) |
| ID Code: | 136024 |
| Year Published: | 2020 |
| Deposited By: | Management |
| Deposited On: | 2019-11-26 |
| Last Modified: | 2019-12-06 |
| Downloads: | 0 |
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