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Chinese Tourism in Tasmania


Ma, Yue, Chinese Tourism in Tasmania, Tourism in Tasmania, Forty South Publishing, CS Ooi and A Hardy (ed), Hobart, pp. 113-124. ISBN 9780648675761 (2019) [Research Book Chapter]

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Copyright 2019 Yue Ma

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International tourist numbers to Tasmania have grown steadily in the past decades. Tasmania has experienced a surge of Chinese tourists following Chinese President Xi Jinping’s presidential visit to Hobart on 18 November 2014. Pure and pristine nature, lavender bears, gourmet seafood, the Port Arthur Historic Site, and the recently popularised aurora gazing and outdoor adventure activities have come to be regarded as unique Tasmanian experiences by many Chinese. The boom of Chinese inbound tourism has spurred the state’s economic growth, enriched cultural exchange and stimulated regional development. To document this fledgling development, this chapter documents the growth of Chinese tourist numbers in Tasmania, their cross-cultural tourist experiences and their perception of the island. Drawing from tourism theories and research data, this chapter offers three practical recommendations to the industry: understand the dynamism of Chinese culture; guide tourists into the experience; and deal with language barriers and social media.

Item Details

Item Type:Research Book Chapter
Keywords:Chinese tourists, Tasmania, tourist behaviour, experiential creation
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism marketing
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Ma, Yue (Dr Yue Ma)
ID Code:136010
Year Published:2019
Deposited By:Office of the School of Social Sciences
Deposited On:2019-11-26
Last Modified:2020-01-30

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