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Behind The Collectables Craze: Why Consumers Go Gaga For Sets Or Series: Interview with Ally Burnie

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Grimmer, L, Behind The Collectables Craze: Why Consumers Go Gaga For Sets Or Series: Interview with Ally Burnie, B & T Magazine, The Misfits Media Company Pty Limited, Australia, 21 November (2019) [Media Interview]


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Official URL: https://www.bandt.com.au/behind-collectables-craze...

Item Details

Item Type:Media Interview
Keywords:retail, marketing, supermarkets, promotions
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:135988
Year Published:2019
Deposited By:TSBE
Deposited On:2019-11-25
Last Modified:2019-11-25
Downloads:0

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