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And I will always love you: how marketers measure Dolly Parton’s magic
Citation
Grimmer, L and Grimmer, MR, And I will always love you: how marketers measure Dolly Parton's magic, The Conversation, The Conversation Media Group Ltd, Australia, 25 November (2019) [Magazine Article]
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Official URL: https://theconversation.com/and-i-will-always-love...
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | marketing, Q scores, celebrity, advertising |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| UTAS Author: | Grimmer, MR (Professor Martin Grimmer) |
| ID Code: | 135986 |
| Year Published: | 2019 |
| Deposited By: | TSBE |
| Deposited On: | 2019-11-25 |
| Last Modified: | 2019-11-25 |
| Downloads: | 0 |
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