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And I will always love you: how marketers measure Dolly Parton’s magic
Citation
Grimmer, L and Grimmer, MR, And I will always love you: how marketers measure Dolly Parton's magic, The Conversation, The Conversation Media Group Ltd, Australia, 25 November (2019) [Magazine Article]
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Official URL: https://theconversation.com/and-i-will-always-love...
Item Details
Item Type: | Magazine Article |
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Keywords: | marketing, Q scores, celebrity, advertising |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing communications |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
UTAS Author: | Grimmer, MR (Professor Martin Grimmer) |
ID Code: | 135986 |
Year Published: | 2019 |
Deposited By: | TSBE |
Deposited On: | 2019-11-25 |
Last Modified: | 2019-11-25 |
Downloads: | 0 |
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