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And I will always love you: how marketers measure Dolly Partonís magic

Citation

Grimmer, L and Grimmer, MR, And I will always love you: how marketers measure Dolly Parton's magic, The Conversation, The Conversation Media Group Ltd, Australia, 25 November (2019) [Magazine Article]


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Item Details

Item Type:Magazine Article
Keywords:marketing, Q scores, celebrity, advertising
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Grimmer, MR (Professor Martin Grimmer)
ID Code:135986
Year Published:2019
Deposited By:TSBE
Deposited On:2019-11-25
Last Modified:2019-11-25
Downloads:0

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