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Wine place research: getting value from terroir and provenance in premium wine value chain interventions

Citation

Warman, R and Lewis, GK, Wine place research: getting value from terroir and provenance in premium wine value chain interventions, International Journal of Wine Business Research, 31, (4) pp. 493-508. ISSN 1751-1070 (2019) [Refereed Article]


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Copyright Statement

Copyright © 2019, Emerald Publishing Limited

DOI: doi:10.1108/IJWBR-09-2018-0052

Abstract

Purpose

Place is an important aspect of wine quality, contributing both distinct sensory characteristics and symbolic significance to the consumerís experience, particularly in premium wine markets. The concepts of provenance and terroir, and the processes they describe, communicate meaning and significance along the value chain from wine production to consumption. This paper aims to clarify how these concepts are defined, how they contribute to premium wine value chains and how a greater understanding of these concepts by wine science researchers, and other actors, can enhance consumer value.

Design/methodology/approach

To address these aims, a conceptual framework is developed, which outlines the conditions needed to fulfil the wine/place experience through the value chain. This framework resulted from discussions within a team of researchers currently undertaking a large project into place distinctiveness in Pinot Noir wines in Australia. The refinement and exploration of the concept is grounded in a multidisciplinary literature review.

Findings

Through application of the framework, wine science researchers are advised to develop a knowledge co-production approach with other actors in the value chain. Doing so enables all actors to use evidence-based storytelling to enhance the role that place has in premium wine value and consumer experience.

Originality/value

Overall, this paper contributes to the conversation surrounding the value of terroir and provenance, particularly as they relate to premium wine in New World wine regions. The innovative framework is applicable for both business and wine science researchers, especially those with decision-making responsibility and associated with wine science research institutions, funding bodies, industry partnerships and consortia.

Item Details

Item Type:Refereed Article
Keywords:provenance, terroir, value, premium, consumer
Research Division:Agricultural and Veterinary Sciences
Research Group:Agriculture, Land and Farm Management
Research Field:Farm Management, Rural Management and Agribusiness
Objective Division:Plant Production and Plant Primary Products
Objective Group:Industrial Crops
Objective Field:Wine Grapes
UTAS Author:Warman, R (Dr Russell Warman)
UTAS Author:Lewis, GK (Dr Gemma Lewis)
ID Code:135827
Year Published:2019
Deposited By:Management
Deposited On:2019-11-15
Last Modified:2019-12-16
Downloads:4 View Download Statistics

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