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Knocking Your Knitted Socks Off ? ABC TV’s Rosehaven, screen tourism and destination-marketing in Tasmania
Citation
Blackwood, G, Knocking Your Knitted Socks Off ? ABC TV's Rosehaven, screen tourism and destination-marketing in Tasmania, Tourism in Tasmania, Forty South, Hobart, pp. 101-110. ISBN 9780648675761 (2019) [Research Book Chapter]
Copyright Statement
Copyright 2019 Gemma Blackwood
Official URL: https://fortysouth.com.au/tasmania-40south/
Abstract
This chapter examines Tourism Tasmania’s current online cross-promotional destination marketing strategy for the ABC television series Rosehaven, specifically demonstrating how the state agency works to link existing Tasmanian tourism destinations to the fictional settings of the television series. It also assesses the ‘real-life’ destinations that are actively promoting Rosehaven as part of local tourism initiatives. Overall, the show’s ‘quirky’ personality appears to be a valuable asset for broader Tasmanian branding trends, helping to dramatise the concept that Tasmania is a unique island destination, different from the rest of Australia: a place of unusual people and locations.
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Keywords: | screen tourism, destination-marketing, television, tourism, Tasmania |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Tourism |
| Research Field: | Tourism Marketing |
| Objective Division: | Expanding Knowledge |
| Objective Group: | Expanding Knowledge |
| Objective Field: | Expanding Knowledge in Commerce, Management, Tourism and Services |
| UTAS Author: | Blackwood, G (Dr Gemma Blackwood) |
| ID Code: | 135385 |
| Year Published: | 2019 |
| Deposited By: | Media |
| Deposited On: | 2019-10-16 |
| Last Modified: | 2020-01-30 |
| Downloads: | 0 |
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