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Knocking Your Knitted Socks Off ? ABC TV’s Rosehaven, screen tourism and destination-marketing in Tasmania


Blackwood, G, Knocking Your Knitted Socks Off ? ABC TV's Rosehaven, screen tourism and destination-marketing in Tasmania, Tourism in Tasmania, Forty South, CS Ooi and A Hardy (ed), Hobart, pp. 101-110. ISBN 9780648675761 (2019) [Research Book Chapter]

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Copyright 2019 Gemma Blackwood

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This chapter examines Tourism Tasmania’s current online cross-promotional destination marketing strategy for the ABC television series Rosehaven, specifically demonstrating how the state agency works to link existing Tasmanian tourism destinations to the fictional settings of the television series. It also assesses the ‘real-life’ destinations that are actively promoting Rosehaven as part of local tourism initiatives. Overall, the show’s ‘quirky’ personality appears to be a valuable asset for broader Tasmanian branding trends, helping to dramatise the concept that Tasmania is a unique island destination, different from the rest of Australia: a place of unusual people and locations.

Item Details

Item Type:Research Book Chapter
Keywords:screen tourism, destination-marketing, television, tourism, Tasmania
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism marketing
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Blackwood, G (Dr Gemma Blackwood)
ID Code:135385
Year Published:2019
Deposited By:Media
Deposited On:2019-10-16
Last Modified:2022-05-23

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