File(s) under permanent embargo
Knocking Your Knitted Socks Off ? ABC TV’s Rosehaven, screen tourism and destination-marketing in Tasmania
This chapter examines Tourism Tasmania’s current online cross-promotional destination marketing strategy for the ABC television series Rosehaven, specifically demonstrating how the state agency works to link existing Tasmanian tourism destinations to the fictional settings of the television series. It also assesses the ‘real-life’ destinations that are actively promoting Rosehaven as part of local tourism initiatives. Overall, the show’s ‘quirky’ personality appears to be a valuable asset for broader Tasmanian branding trends, helping to dramatise the concept that Tasmania is a unique island destination, different from the rest of Australia: a place of unusual people and locations.
History
Publication title
Tourism in TasmaniaEditors
CS Ooi and A HardyPagination
101-110ISBN
9780648675761Department/School
School of Creative Arts and MediaPublisher
Forty SouthPlace of publication
HobartExtent
19Rights statement
Copyright 2019 Gemma BlackwoodRepository Status
- Restricted