University of Tasmania
Browse

File(s) under permanent embargo

Knocking Your Knitted Socks Off ? ABC TV’s Rosehaven, screen tourism and destination-marketing in Tasmania

chapter
posted on 2023-05-24, 06:45 authored by Gemma BlackwoodGemma Blackwood
This chapter examines Tourism Tasmania’s current online cross-promotional destination marketing strategy for the ABC television series Rosehaven, specifically demonstrating how the state agency works to link existing Tasmanian tourism destinations to the fictional settings of the television series. It also assesses the ‘real-life’ destinations that are actively promoting Rosehaven as part of local tourism initiatives. Overall, the show’s ‘quirky’ personality appears to be a valuable asset for broader Tasmanian branding trends, helping to dramatise the concept that Tasmania is a unique island destination, different from the rest of Australia: a place of unusual people and locations.

History

Publication title

Tourism in Tasmania

Editors

CS Ooi and A Hardy

Pagination

101-110

ISBN

9780648675761

Department/School

School of Creative Arts and Media

Publisher

Forty South

Place of publication

Hobart

Extent

19

Rights statement

Copyright 2019 Gemma Blackwood

Repository Status

  • Restricted

Socio-economic Objectives

Radio, television, film and video services; Expanding knowledge in commerce, management, tourism and services

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC