eCite Digital Repository

Working hard on the outside: a multimodal critical discourse analysis of The Biggest Loser Australia


Monson, O and Donaghue, N and Gill, R, Working hard on the outside: a multimodal critical discourse analysis of The Biggest Loser Australia, Social Semiotics, 26, (5) pp. 524-540. ISSN 1035-0330 (2016) [Refereed Article]

Copyright Statement

Copyright 2016 Informa UK Limited, trading as Taylor & Francis Group

DOI: doi:10.1080/10350330.2015.1134821


The Biggest Loser (TBL) is a reality television weight-loss programme that positions itself as a response to the so-called "obesity crisis". Research on TBL has thus far focussed on audience responses and its effect on viewers’ beliefs about weight loss. This article focuses instead on how meaning is constructed in TBL. We conducted a multimodal critical discourse analysis of a key episode of TBL (the 2012 Australian season finale) to examine how the textual, visual and auditory elements combine to construct meanings beyond the ostensible health messages. Although the overt message is that all contestants have worked hard, turned their lives around and been "successful", examination of editing choices, lighting and colour, clothing and time spent on contestants allows us to see that the programme constructs varying degrees of success between contestants and provides accounts for these differences in outcomes. In this way the programme is able to present itself as a putative celebration of all contestants while prescribing narrow limits around what constitutes success. TBL reinforces an ideology in which "success" is a direct result of "the work" of weight loss (both physical and emotional), which can apparently be read straightforwardly off the body. TBL’s "celebration" of weight loss thus reproduces and strengthens the widespread view of fat bodies as physical manifestations of individual (ir)responsibility and psychological dysfunction, and contributes to the ongoing stigmatisation of obesity.

Item Details

Item Type:Refereed Article
Keywords:The Biggest Loser, obesity, fat studies, reality television, multimodal critical discourse analysis
Research Division:Creative Arts and Writing
Research Group:Screen and digital media
Research Field:Screen media
Objective Division:Health
Objective Group:Evaluation of health and support services
Objective Field:Health education and promotion
UTAS Author:Donaghue, N (Associate Professor Ngaire Donaghue)
ID Code:135291
Year Published:2016
Web of Science® Times Cited:8
Deposited By:Office of the School of Humanities
Deposited On:2019-10-10
Last Modified:2019-11-19

Repository Staff Only: item control page