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Bricks, branding, and the everyday: defining greatness at the United Nations Plaza in San Francisco


Lindsay, G, Bricks, branding, and the everyday: defining greatness at the United Nations Plaza in San Francisco, Archnet-IJAR: International Journal of Architectural Research, 11, (2) pp. 123-136. ISSN 1938-7806 (2017) [Refereed Article]


Copyright Statement

Copyright 2017 Archnet-IJAR, International Journal of Architectural Research Licensed under Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

DOI: doi:10.26687/archnet-ijar.v11i2.1159


After over a decade of reports, designs, and public outreach, the United Nations Plaza in San Francisco was dedicated in 1976. Using historical documents such as government reports, design guidelines, letters, meeting minutes, and newspaper articles from archives, I argue that while the construction of the UN Plaza has failed to completely transform the social and economic life of the area, it succeeds in creating a genuinely public space. The history of the UN Plaza can serve both as a cautionary tale for those interested in changing property values purely through changing design, and as a standard of success in making a space used by a true cross-section of urban society.

Item Details

Item Type:Refereed Article
Keywords:San Francisco, branding, urban design
Research Division:Built Environment and Design
Research Group:Architecture
Research Field:Architectural history, theory and criticism
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in built environment and design
UTAS Author:Lindsay, G (Dr Georgia Lindsay)
ID Code:135251
Year Published:2017
Web of Science® Times Cited:3
Deposited By:Architecture and Design
Deposited On:2019-10-08
Last Modified:2022-08-26
Downloads:34 View Download Statistics

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