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One icon, two audiences: how the Denver Art Museum used their new building to both brand the city and bolster civic pride

Citation

Lindsay, G, One icon, two audiences: how the Denver Art Museum used their new building to both brand the city and bolster civic pride, Journal of Urban Design, 23, (2) pp. 193-205. ISSN 1469-9664 (2018) [Refereed Article]

Copyright Statement

Copyright 2017 Informa UK Limited, trading as Taylor & Francis group

DOI: doi:10.1080/13574809.2017.1399793

Abstract

Iconic architecture can draw global attention while simultaneously speaking to local audiences. In 2006, the Denver Art Museum opened an iconic new wing that help brand the city as a cultural city for both external and internal audiences. Based on analysis of interviews with stakeholders and archival documents, this paper demonstrates that the Hamilton Building project was used both to brand the city for potential tourists and to engender civic pride in Denver residents. This research provides a complex understanding of what roles iconic architecture plays in a city.

Item Details

Item Type:Refereed Article
Keywords:museum architecture, iconic architecture, communication, branding
Research Division:Built Environment and Design
Research Group:Architecture
Research Field:Architectural history, theory and criticism
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in built environment and design
UTAS Author:Lindsay, G (Dr Georgia Lindsay)
ID Code:135250
Year Published:2018
Web of Science® Times Cited:5
Deposited By:Architecture and Design
Deposited On:2019-10-08
Last Modified:2019-11-18
Downloads:0

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