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Messaging matters: A systematic review of the conservation messaging literature
Citation
Kidd, LR and Garrard, GE and Bekessy, SA and Mills, M and Camilleri, AR and Fidler, F and Fielding, KS and Gordon, A and Gregg, EA and Kusmanoff, AM and Louis, W and Moon, K and Robinson, JA and Selinske, MJ and Shanahan, D and Adams, VM, Messaging matters: A systematic review of the conservation messaging literature, Biological Conservation, 236 pp. 92-99. ISSN 0006-3207 (2019) [Refereed Article]
Copyright Statement
© 2019 Elsevier Ltd. All rights reserved.
DOI: doi:10.1016/j.biocon.2019.05.020
Abstract
Changing human behavior and attitudes are key to conserving global biodiversity. Despite evidence from other disciplines that strategic messaging can influence behavior and attitudes, it remains unclear how to best design messages to benefit biodiversity. We conducted a systematic literature review to investigate the status of conservation messaging research, and to evaluate whether studies address essential elements of message design and theory from other disciplines. We show that academic interest in conservation messaging is growing rapidly. However, our results suggest that conservation scientists are not effectively drawing from the long-standing expertise of disciplines with well-established messaging techniques. Many studies do not draw on established behavior change theories or audience segmentation techniques. Given the urgent need to address the loss of biodiversity, we discuss how conservation messaging can draw on existing empirical and theoretical knowledge, with a focus on the application of established techniques used in messaging for pro-environmental behavior.
Item Details
Item Type: | Refereed Article |
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Keywords: | biodiversity, communication, conservation, framing, marketing, messaging |
Research Division: | Environmental Sciences |
Research Group: | Environmental management |
Research Field: | Conservation and biodiversity |
Objective Division: | Environmental Policy, Climate Change and Natural Hazards |
Objective Group: | Environmental policy, legislation and standards |
Objective Field: | Environmental policy, legislation and standards not elsewhere classified |
UTAS Author: | Adams, VM (Associate Professor Vanessa Adams) |
ID Code: | 134688 |
Year Published: | 2019 |
Web of Science® Times Cited: | 55 |
Deposited By: | Geography and Spatial Science |
Deposited On: | 2019-08-28 |
Last Modified: | 2020-05-19 |
Downloads: | 0 |
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