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Value co-destruction: a typology of resource misintegration manifestations
Citation
Laud, G and Bove, L and Ranaweera, C and Leo, WWC and Sweeney, J and Smith, S, Value co-destruction: a typology of resource misintegration manifestations, Journal of Services Marketing, 33, (7) ISSN 0887-6045 (2019) [Refereed Article]
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Copyright Statement
Copyright 2019 Emerald Publishing Limited
DOI: doi:10.1108/JSM-01-2019-0022
Abstract
Purpose – Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this article aims to offer a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process.
Design/methodology/approach – A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors.
Findings
– Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being.Originality/value
– The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus, providing an opportunity to prevent or curtail the VCD process.Item Details
Item Type: | Refereed Article |
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Keywords: | well-being domains, value co-destruction, resource mis-integration, coping mechanism |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing research methodology |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Property, business support services and trade |
Objective Field: | Administration and business support services |
UTAS Author: | Laud, G (Dr Gauri Laud) |
ID Code: | 134588 |
Year Published: | 2019 |
Web of Science® Times Cited: | 32 |
Deposited By: | TSBE |
Deposited On: | 2019-08-21 |
Last Modified: | 2020-05-05 |
Downloads: | 71 View Download Statistics |
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