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Value co-destruction: a typology of resource misintegration manifestations

Citation

Laud, G and Bove, L and Ranaweera, C and Leo, WWC and Sweeney, J and Smith, S, Value co-destruction: a typology of resource misintegration manifestations, Journal of Services Marketing, 33, (7) ISSN 0887-6045 (2019) [Refereed Article]


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Copyright Statement

Copyright 2019 Emerald Publishing Limited

DOI: doi:10.1108/JSM-01-2019-0022

Abstract

Purpose – Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this article aims to offer a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process.

Design/methodology/approach – A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors.

Findings – Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being.

Originality/value – The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus, providing an opportunity to prevent or curtail the VCD process.

Item Details

Item Type:Refereed Article
Keywords:well-being domains, value co-destruction, resource mis-integration, coping mechanism
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Administration and business support services
UTAS Author:Laud, G (Dr Gauri Laud)
ID Code:134588
Year Published:2019
Web of Science® Times Cited:32
Deposited By:TSBE
Deposited On:2019-08-21
Last Modified:2020-05-05
Downloads:71 View Download Statistics

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