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Value co-destruction: a typology of resource misintegration manifestations


Laud, G and Bove, L and Ranaweera, C and Leo, WWC and Sweeney, J and Smith, S, Value co-destruction: a typology of resource misintegration manifestations, Journal of Services Marketing, 33, (7) ISSN 0887-6045 (2019) [Refereed Article]


Copyright Statement

Copyright 2019 Emerald Publishing Limited

DOI: doi:10.1108/JSM-01-2019-0022


Purpose Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this article aims to offer a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process.

Design/methodology/approach A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors.

Findings Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being.

Originality/value The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus, providing an opportunity to prevent or curtail the VCD process.

Item Details

Item Type:Refereed Article
Keywords:well-being domains, value co-destruction, resource mis-integration, coping mechanism
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing research methodology
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Administration and business support services
UTAS Author:Laud, G (Dr Gauri Laud)
ID Code:134588
Year Published:2019
Web of Science® Times Cited:32
Deposited By:TSBE
Deposited On:2019-08-21
Last Modified:2020-05-05
Downloads:71 View Download Statistics

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