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Ensuring privacy of participants recruited via social media: an Australian retrospective visualisation and roadmap


Unnithan, C and Swatman, PM and Kelder, J-A, Ensuring privacy of participants recruited via social media: an Australian retrospective visualisation and roadmap, International Journal of Virtual Communities and Social Networking, 10, (4) pp. 16-32. ISSN 1942-9010 (2018) [Refereed Article]

Copyright Statement

Copyright 2018 IGI Global

DOI: doi:10.4018/IJVCSN.2018100102


Researchers worldwide are increasingly looking to recruit research participants via social media (particularly @Facebook and @Twitter) because they appear to offer access to a wider range of research participants and afford inherently convenient tools for recruitment. In Australia, the National Statement on Ethical Conduct in Human Research, together with the federal Privacy law and a number of state-based privacy statutes, provide support and guidance for this novel approach. This article offers a preliminary analysis and discussion of this trend from an Australian perspective, illustrated by an enquiry into the ethical challenges posed by social media-based recruitment, conducted in an Australian university in 2015. Leximancerô was used as an analytical tool and the content from social media sites used for a small number of research studies conducted up to 2015, taken in conjunction with the various national human research ethics guidelines, offered a means of understanding how ethical challenges of privacy and anonymity can be addressed for responsible social media-based research.

Item Details

Item Type:Refereed Article
Keywords:privacy, Australia, social media, Leximancer, human research ethics, analytics
Research Division:Human Society
Research Group:Sociology
Research Field:Sociology and social studies of science and technology
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in the mathematical sciences
UTAS Author:Kelder, J-A (Dr Jo-Anne Kelder)
ID Code:134507
Year Published:2018
Deposited By:Curriculum and Academic Development
Deposited On:2019-08-15
Last Modified:2019-10-16

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