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CSR communication vs. protest movement campaign in Chile: A case study of the HidroAysén megaproject debate

Citation

Mocatta, G, CSR communication vs. protest movement campaign in Chile: A case study of the HidroAysen megaproject debate, CSR Communication Conference 2013 Conference Proceedings, 18-20 September, Denmark, pp. 40-48. ISBN 978-961-235-678-1 (2013) [Conference Extract]


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Abstract

This paper is a case study of CSR communications versus protest movement campaign in hydroelectric megaproject development in Chilean Patagonia. It surveys a case in which a company initially sought invisibility for its megaproject, which protest made visible. It then examines how the company’s subsequent CSR campaign generated backlash or a "boomerang effect". Because many energy and mining megaprojects are currently planned – and protested – in Chile, research that offers insights into CSR communication in such conflicts is needed.

Item Details

Item Type:Conference Extract
Keywords:CSR communication, organisational legitimacy, megaprojects, Chile
Research Division:Language, Communication and Culture
Research Group:Communication and Media Studies
Research Field:Organisational, Interpersonal and Intercultural Communication
Objective Division:Cultural Understanding
Objective Group:Communication
Objective Field:The Media
UTAS Author:Mocatta, G (Ms Gabi Mocatta)
ID Code:134410
Year Published:2013
Deposited By:Media
Deposited On:2019-08-12
Last Modified:2019-08-14
Downloads:0

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