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Thumbs up: a thematic analysis of image-based posting and liking behaviour on social media
Citation
Lowe-Calverley, E and Grieve, R, Thumbs up: a thematic analysis of image-based posting and liking behaviour on social media, Telematics and Informatics, 35, (7) pp. 1900-1913. ISSN 0736-5853 (2018) [Refereed Article]
Copyright Statement
© 2018 Elsevier Ltd. All rights reserved.
DOI: doi:10.1016/j.tele.2018.06.003
Abstract
This study aimed to investigate the thoughts that social media users have prior to posting or
‘liking’ images on social media; particularly exploring the presence of egoistic, self-presentation
considerations. Responses to two open-ended questions regarding considerations prior to posting
(n = 203) and ‘liking’ (n = 195) images on social media were analysed using thematic analysis.
Egoistic motivations influenced both posting and ‘liking’ an image on social media; suggesting an
awareness that self-presentation can be affected (and therefore manipulated) through image
posting and ‘liking’. Users also considered who would see their content or behaviour, and the
effect this might have on others. Finally, ‘liking’ actually represents liking, with enjoyment and
image value considered prior to providing public, online appreciation.
Item Details
Item Type: | Refereed Article |
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Keywords: | image-based communication; self-presentation; paralinguistic digital affordances; social media; liking; posting |
Research Division: | Psychology |
Research Group: | Social and personality psychology |
Research Field: | Social psychology |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in psychology |
UTAS Author: | Lowe-Calverley, E (Dr Emily Lowe-Calverley) |
UTAS Author: | Grieve, R (Dr Rachel Grieve) |
ID Code: | 134179 |
Year Published: | 2018 |
Web of Science® Times Cited: | 19 |
Deposited By: | Psychology |
Deposited On: | 2019-08-01 |
Last Modified: | 2020-08-07 |
Downloads: | 0 |
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