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Thumbs up: a thematic analysis of image-based posting and liking behaviour on social media


Lowe-Calverley, E and Grieve, R, Thumbs up: a thematic analysis of image-based posting and liking behaviour on social media, Telematics and Informatics, 35, (7) pp. 1900-1913. ISSN 0736-5853 (2018) [Refereed Article]

Copyright Statement

© 2018 Elsevier Ltd. All rights reserved.

DOI: doi:10.1016/j.tele.2018.06.003


This study aimed to investigate the thoughts that social media users have prior to posting or ‘liking’ images on social media; particularly exploring the presence of egoistic, self-presentation considerations. Responses to two open-ended questions regarding considerations prior to posting (n = 203) and ‘liking’ (n = 195) images on social media were analysed using thematic analysis. Egoistic motivations influenced both posting and ‘liking’ an image on social media; suggesting an awareness that self-presentation can be affected (and therefore manipulated) through image posting and ‘liking’. Users also considered who would see their content or behaviour, and the effect this might have on others. Finally, ‘liking’ actually represents liking, with enjoyment and image value considered prior to providing public, online appreciation.

Item Details

Item Type:Refereed Article
Keywords:image-based communication; self-presentation; paralinguistic digital affordances; social media; liking; posting
Research Division:Psychology
Research Group:Social and personality psychology
Research Field:Social psychology
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in psychology
UTAS Author:Lowe-Calverley, E (Dr Emily Lowe-Calverley)
UTAS Author:Grieve, R (Dr Rachel Grieve)
ID Code:134179
Year Published:2018
Web of Science® Times Cited:19
Deposited By:Psychology
Deposited On:2019-08-01
Last Modified:2020-08-07

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